A Zoho CRM build, new website, and organic social for an independent Porsche specialist.
Custom CRM, a rebuilt website with live inventory sync, and an organic social strategy that grew the audience to 6,000 followers without a dollar in paid promotion.
The Stable is an independent Porsche specialist in Brisbane, a workshop and specialist sales operation built around one marque, run by people who know the cars well. When we started working together, the business was growing on reputation and referral, but operating without the systems to scale.
There was no CRM. Sales, storage enquiries, and workshop bookings were being tracked manually, or not at all. The website was basic and disconnected from operations. And on Instagram, where the audience for this kind of business lives, the brand presence wasn't close to reflecting what the business was.
The operational gap was the most pressing issue. Without a CRM, one person's memory held the sales pipeline together. Vehicle inventory wasn't synced anywhere reliable. Storage clients had no communication process. Workshop bookings had no follow-up structure. As the business grew, these gaps were becoming the ceiling.
At the same time, The Stable had an untapped brand story: beautiful cars, deep technical expertise, and a clear point of view in a market full of generic dealerships. Nobody was telling it. The Instagram presence existed, but it wasn't working hard enough for the brand it represented.
We built a custom Zoho CRM for The Stable's three operational streams: a sales pipeline for vehicle acquisition and retail, a storage management system for clients keeping cars at the facility, and a workshop workflow for jobs moving through the shop floor. The CRM handles routine follow-up so the team can focus on the work.
We rebuilt the website and integrated it directly with the CRM. Vehicles listed for sale pull from the CRM in real time: what's available, what's sold, and what's coming stays accurate without manual updates on either side.
We rebuilt the Instagram content strategy around the brand: technically informed and visually strong, content that earns the follow from people who care about Porsches the way the team does.
The Instagram account grew to over 6,000 organic followers, built on content without paid promotion. On search, 13 target keywords moved into the top five positions, capturing the queries that matter for a specialist business competing in a defined category.
The CRM changed how the business runs. The pipeline is visible and enquiries are tracked from first contact to sale. The website reflects real inventory. The team has a documented system to build on as the business grows.
See the Work
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