Teneriffe Dental

Teneriffe Dental already had worth-of-mouth and organic visibility on their website and social media, what they didn't have was a way to grow deliberately with predictable results. Google Ads were already running at a limited capacity with a spray and pray strategy but no clean data tracking. Without the proper tracking the practice couldn't know what was working, or what a new patient cost to acquire.

We built a tracked acquisition engine before committing their ad spend. We used call and form tracking software to trace attributes of every enquiry to its source with ties to the treatment value it produces, so we can separate new patients from existing ones and paid from organic. With this foundation in place, we focused Google Ads on new patient demand: people actively searching for the treatments that the practice desired such as emergency, cosmetic and general dentistry. We built the campaigns ensuring we maintained APHRA compliant copy.

We report on the campaigns excluding branded search so the numbers reflect demand we created rather than patients who were already typing "Teneriffe Dental" into Google. Alongside ads, we grew the organic channel in parallel through ongoing technical SEO, treatment page content, Google Business Profile management and local citations so a share of new patients arrive at no ad spend cost.