Shaws Painting Solutions
A first website and a refreshed brand for a high-end Brisbane painting contractor
All Case Studies
The Stable
How we helped a dealership avoid reliance on monopolised online marketplaces through organic channels
A boutique Porsche and Ferrari dealership that wanted to stand out from other Australian luxury dealers and stop renting buyers from the online marketplaces. We built a same-day photography pipeline and a social strategy around the aspiration of ownership, shot across Newstead and Teneriffe. Two years on, The Stable has 6,000+ engaged followers and a channel it owns to sell from.
Period
Feb 2024 - April 2026
Industry
Independent Porsche specialist · Brisbane
Services
SMM
Content
Links
INSTAGRAM FOLLOWERS
5000+
Gained in our engagement
SOCIALS REACH
1M+
Impressions from socials
CARS SHOT
250+
Porsche's & Ferrari's Shot
The Problem
When we first engaged, most Australian luxury dealers treated social media as an afterthought, either relying on repurposed inventory photos or out-sourced photography that would either be too inconsistent, or not on-brand.
Our main priority was to build an alternate sales funnel through an owned audience instead of relying on the monopolised online market places, while also maintaining a quick speed to market for new stock arrivals.
The Solution
In collaboration, we built a content strategy around the experience of luxury car ownership matching the car with a surrounding that is aspirational for first time buyers, or familiar to established owners.
Behind that, we built a pipeline that moved a car from inventory listing photos to social ready content with up to a same day turn around, which no other dealers could match.
The Results
Across the two years of engagement we built a high quality audience of potential buyers who actively engaged with posts through comments, DMs and shares with consistent inquiry to stock. This allowed The Stable to have more control with an owned audience, lowering the overall cost and speed per car sold.
We generated over 5,000+ organic followers across an estimated 1,000,000+ reach from shooting over 250+ Porsche's and Ferrari's.
INSTAGRAM FOLLOWERS
5000+
Gained in our engagement
SOCIALS REACH
1M+
Impressions from socials
CARS SHOT
250+
Porsche's & Ferrari's Shot
See the Work
More case studies
View all
Let’s build something worth writing about.
Tell us about your business and what you want to achieve. A 30-minute call, on us. No hard sell.