“They've helped turn early traction into something scalable, with a clear focus on revenue, profitability, and long-term growth. It feels like a genuine partnership.”
4×
Return on ad spend
60%
Revenue growth YoY
Jayme GarnerFounder, Detail Theory
Dental SEO agency, Australia-wideSEO for dentists, reported in booked patients.
We fix your site structure and technical SEO, build content around the treatments you offer, get your Google Business Profile into the map pack, and write every word to AHPRA’s rules. Each month you get a report on enquiries and booked patients from search.
Why SEO matters
Patients choose a dentist on Google.
Dental SEO is the work that gets your practice found when people nearby search for a dentist or a treatment, then turns those visits into bookings.
- searches a month for “dentist near me”
- 31,000
- searches a month for “invisalign”
- 28,000
- searches a month for “teeth whitening”
- 21,000
Australian Google searches per month, Ahrefs, November 2026.
Google sends them to three places.
If your practice doesn’t show up in these three places, the patient books with a practice that does.
Patients searching for a treatment by name are close to booking. A practice that ranks for “dental implants” in its suburbs picks up high-value patients each month without paying for every click.
AI answer
The summary at the top of Google, and ChatGPT. Clear facts, structured data and consistent listings get you cited.
Map pack
The three practices on the map. Your Business Profile, reviews and listings decide who’s in it.
Top results
The first few links below the map. Site structure, content and links decide who ranks.
How SEO helps your practice.
Four things change once your practice ranks for the treatments you want more of.
Found where patients look
Your practice shows up in the map pack, the top results and Google’s AI answers for the searches patients make in your suburbs.
More of the treatments you want
We target implants, Invisalign or emergency appointments, so the enquiries match the chairs you need to fill.
A lower cost per patient
Ads charge you for every click. Once your pages rank, the patients who find you through search cost you nothing in ad spend.
Enquiries you can trace
We track each call and form back to the search that produced it, so you can see which treatments and pages bring patients in.
What’s included
How dental SEO works.
Seven pieces of work, scoped to your practice. Each tag shows where on Google it helps you show up.
- Results
- AI answer
Site structure and technical SEO
We crawl the whole site, then fix how it’s organised so Google can find, read and rank every page: clear navigation and URLs, internal links between related treatments, indexing and crawl errors, and structured data for the practice, its procedures and its FAQs.
- Map pack
Google Business Profile
Categories, services, photos, weekly posts and review replies, so Google knows what you treat and where. More on how practices get into the map pack.
- Results
Pages that convert
Your key pages answer the questions patients ask before booking and keep the booking form close, so more visits turn into enquiries.
- Map pack
- Results
Health directories and local links
Accurate listings on HealthEngine, HotDoc, Healthdirect and the other directories patients use, plus links from local businesses near the practice.
- Results
- AI answer
Content that answers patient questions
Cost guides, treatment explainers and answers to the questions your front desk hears every week, written to AHPRA’s rules and reviewed by the practitioner.
- AI answer
Visibility in AI answers
Clear facts, structured data and consistent listings make your practice easier for Google’s AI Overviews and ChatGPT to cite.
- Your report
Tracking and a monthly report
We set up call and form tracking before any SEO work starts. Each month you see enquiries and booked patients from search by treatment, along with what we did and what we’ll do next.
Our process.
We spend the first 90 days on tracking and the foundations. After that we do steady monthly work and report it against booked patients.
Weeks 1–2
Audit and tracking
We crawl the site, audit your Google Business Profile and check who ranks in your suburbs. We set up call and form tracking first, so you have a baseline.
Weeks 2–6
Fix the foundations
Site structure, internal links, indexing and structured data. If your site needs a rebuild, we’ll say so before you spend anything on it.
Months 2–3
Content and your profile
We improve the content on your key pages and set up your Google Business Profile. We check it all against AHPRA’s rules, then you sign it off.
Month 3 onwards
Grow and report
Content, listings and local links each month, and a report on enquiries and booked patients. The rankings that matter take three to six months to move.
Teneriffe Dental, found on Google.
Teneriffe Dental had a strong local reputation and a website that hid its treatments from Google. We rebuilt the site with one page per treatment, then ran the SEO: technical fixes, treatment content, the Google Business Profile and local listings.
Read the case study7x
Non-branded Google clicks
Searches that didn’t include the practice’s name. Aug–Oct 2025 vs Aug–Oct 2026, Google Search Console.
9x
Searches ranking on page one
46 to 420 non-branded searches in Google’s top 10, same periods, Google Search Console.
~4x
Organic enquiries
About 3–4 a month before the rebuild and SEO (early 2025), about 16 a month in Jul–Sep 2026. Form enquiries only. We don’t track organic calls for this practice.
“They've partnered with us every step of the way, taken the time to explain things clearly, and consistently shared thoughtful advice on how we can keep improving.”
Dr Hayden StewartPrincipal Dentist, Teneriffe DentalCompliance
How AHPRA changes dental SEO.
Section 133 of the National Law covers dental advertising, including your website and Google Business Profile. A lot of SEO copy breaks those rules, and the practitioner carries the risk.
“The best cosmetic dentist in town”
A plain description of the practice, its team and the treatments it offers
“Pain-free dental implants”
What the procedure involves and how comfort is managed, worded with “may” and “can”
A review saying “my new veneers are perfect” on the veneers page
Reviews about the practice experience only, with no clinical claims
“Invisalign specialist”
“We offer Invisalign”, unless the practitioner holds specialist registration
A before-and-after gallery with no context
Images only with documented consent, the treatment named and a note that results vary
Practical guidance, not legal advice. For the rules themselves, read AHPRA’s guidelines for advertising a regulated health service.
Why practices choose Uno.
We report on the patients search brings in, and we run your account to that number. Meet the team behind Uno.
A typical SEO agency
- Reports rankings and traffic
- No compliance process
- Works with the practice down the road
- Chases blog traffic from people who were never going to book
Uno Digital
- Reports enquiries and booked patients from search
- An AHPRA check on every page, post and review reply
- One practice per area
- A site structure built around how patients search
- No lock-in contracts
SEO or Google Ads first?
Most practices run both: Ads for the treatments you need booked now, SEO for the long run.
| Compare | Google Ads | SEO |
|---|---|---|
| First enquiries | First enquiriesWithin a fortnight | First enquiriesThe rankings that matter take three to six months |
| What you pay for | What you pay forEvery click, on top of management | What you pay forA monthly scope of work, with no cost per click |
| When you stop | When you stopThe enquiries stop with the budget | When you stopRankings fade over months as competitors keep working |
| Best for | Best forTreatments you need booked this month | Best forA steady flow of patients for the treatments you want more of |
Your report shows which channel books patients, so you can move budget to it. Work out what Ads would cost your practice, or see everything we do in dental marketing.
Brisbane-based, Australia-wide.
We’re based in Morningside, Brisbane, and work with dental practices across Australia. We do local SEO suburb by suburb wherever you are, and we handle most of the work online.
- One practice per area
- No lock-in contracts
- Monthly report on booked patients
- AHPRA review on everything we publish
Don’t take our word for it.
“We came to Uno Digital to build our website, kick off our content journey, and expand our visibility. They nailed every aspect we asked of them. Seamless from start to finish.”
#1
Google ranking for key local terms
Tom DavisOwner, Tommy Two Blades
“We brought Uno Digital in to take over our email marketing and Instagram content, and they delivered. Best run of email-attributed revenue months in the history of the business.”
+50%
Email revenue YoY
+82%
Flow revenue YoY
Hollie TaylorDirector, The Index
“They've helped turn early traction into something scalable, with a clear focus on revenue, profitability, and long-term growth. It feels like a genuine partnership.”
4×
Return on ad spend
60%
Revenue growth YoY
Jayme GarnerFounder, Detail Theory
“We came to Uno Digital to build our website, kick off our content journey, and expand our visibility. They nailed every aspect we asked of them. Seamless from start to finish.”
#1
Google ranking for key local terms
Tom DavisOwner, Tommy Two Blades
“We brought Uno Digital in to take over our email marketing and Instagram content, and they delivered. Best run of email-attributed revenue months in the history of the business.”
+50%
Email revenue YoY
+82%
Flow revenue YoY
Hollie TaylorDirector, The Index
“They've helped turn early traction into something scalable, with a clear focus on revenue, profitability, and long-term growth. It feels like a genuine partnership.”
4×
Return on ad spend
60%
Revenue growth YoY
Jayme GarnerFounder, Detail Theory
“We came to Uno Digital to build our website, kick off our content journey, and expand our visibility. They nailed every aspect we asked of them. Seamless from start to finish.”
#1
Google ranking for key local terms
Tom DavisOwner, Tommy Two Blades
“We brought Uno Digital in to take over our email marketing and Instagram content, and they delivered. Best run of email-attributed revenue months in the history of the business.”
+50%
Email revenue YoY
+82%
Flow revenue YoY
Hollie TaylorDirector, The Index
Common questions
Working out budgets? Our Google Ads calculator runs your treatment values and margins through to profit.
Dental SEO is the work that gets your practice found on Google when people nearby search for a dentist or a treatment. It covers your website, your Google Business Profile and your listings, and it aims to turn those searches into booked appointments.
Expect three to six months before the rankings that matter move. Searches that pair a suburb with a treatment, like “dental implants New Farm”, tend to move first. Broad terms like “dentist Brisbane” take longest. You can see the effect of technical fixes and Google Business Profile changes within weeks.
Most single-location practices pay between $1,500 and $3,000+ a month. Your price depends on the competition in your area, how many treatments you want found, and the state of your website. We quote a fixed scope after a review call.
For most practices, yes, if you can wait three to six months and your website turns visits into bookings. One new implant or Invisalign patient can cover a couple of months of SEO. If you need patients this month, start with Google Ads and run SEO alongside it.
You can do parts of it. Keeping your Google Business Profile up to date, asking patients for reviews and adding content about your treatments all help. Technical fixes, tracking and AHPRA review take more time and know-how, and most practices bring us in for those.
No. Nobody controls Google’s results, so treat any agency that guarantees rankings with suspicion. We commit to the work in your scope, tracking that works, and a monthly report on what search brings in.
Your monthly report shows enquiries and booked patients from search, by treatment, against the baseline we set in the first two weeks. You’ll see rankings for your priority treatments too, but enquiries are the number we run the account to.
Our Brisbane team. You deal with the people doing the work on your account, and you can call us when you have a question.
It helps. Google’s AI answers and ChatGPT draw on clear pages, consistent listings, reviews and structured data, the same groundwork SEO covers.
Yes. We’re based in Brisbane and work with practices across Australia. We do most of the work online, and we target your suburbs wherever you are.
No. We take on one practice per area and agree the area with you at the start, so we never rank two competing practices for the same searches.
Yes. We audit the site first. Many sites need structural fixes, better content and tracking, and nothing more. Others need a rebuild before SEO pays off. If another agency runs your ads or website, we’ll work alongside them.
Access to your website, Google Business Profile and Search Console, and a practitioner to sign off anything clinical. If you’re happy to share booking data, we’ll match enquiries to patients.
Want a straight answer on your practice’s SEO?
Book a free 30-minute review. We’ll look at your website, your Google Business Profile and where you rank in your suburbs. If your current SEO is working, you’ll hear that too.
- Free, with no obligation to sign up
- Where you rank for your priority treatments
- The fixes that would bring in the most patients, in order
- A straight answer on whether SEO is worth it for you now